Adults who play role playing games have money, and are willing to spend it on good design. That was the conclusion I came to after seeing Geek Chic's beautiful gaming tables, which carry five-figure price tags and year-long waiting lists. And something I found outstanding about their approach was beyond
New York City-based creative agency and rapid-prototyping house BREAKFAST wears many hats marrying advertising, art, graphic design, industrial design and rapid product and prototype production. "We are a unique group with a massively diverse set of skills...as good at engineering as we are at design and ideation," the company writes.
Sonos recently released a new limited edition offering of their flagship PLAY:1 wireless speaker—the Tone is a monochromatic matte black or white speaker in a soft touch finish. To celebrate the release of the newest member of Sonos' suite of products, Core77 spoke to the Tad Toulis, Vice President of
Whether you just landed your first industrial design internship, are a Junior designer, or managing a small army of industrial design talent, you've probably wondered how high you'll climb the corporate ladder. Of course, the number of rungs on that ladder will vary depending on the size of the organization.
The world of promotional products is a $20 billion industry. But right now, for so many companies, it's an afterthought. They'll spend a lot time on their websites and their consumer-facing establishments, but then they'll buy a beer koozie and put their logo on it. It's completely off-brand.
The company's name might be BigIdesign, but their latest product is tiny. Take a look at this thing: So, what did you think? Was it innovative? Underwhelming? A novelty that might be useful to have, but that you'd never actually buy? It might be all of those things, but
Much has been made in the press of Amazon's Kiva robots, the small-but-mighty Roomba-sized machines that carry entire racks loaded up with products. Here's some cool footage of them in action at Amazon's latest eight-generation fulfillment center: While the Kiva units mean human workers no longer have to walk
I don't know Robert Egger, but I remember seeing his picture in a 1992 issue of Bicycling Magazine (along with David Schultz, the other Specialized S-Works designer at the time). When I read that article about "Future Bikes" 20+ years ago, I was about to graduate with a degree in
With a new SoHo showroom now open in New York City, the CEO of Henrybuilt took a moment to chat with Core77 about the rise of the kitchen as a tool, the R&D process for new Henrybuilt products, and why integrating technology into the cabinetry may not be the answer home cooks are looking for.
Crowdfunding is no easy business. While it might seem effortless to shoot a quick video and upload some copy, successful Kickstarter and Indiegogo campaigns are months—if not years—in the making. Strategically and systematically planned out, these campaigns can sometimes take just as much effort as the projects themselves. That's where
In the design process post we saw what goes into the development of a new Festool power tool, over at the company HQ in Wendlingen. But once the designers and engineers have the tool off of their desks and it's ready for prime time, another set of teams over at
During the Conturo presentation at Festool HQ, product manager Wolfgang Reines led the talk. Assisting with the presentation was Timo Kuhls, who is not only a Festool industrial designer—he's Festool's only in-house industrial designer! Timo Kuhls (left)We got to have a brief chat with Kuhls, who's quick to defer credit
After speaking at the Pioneers Festival we had the good fortune of catching up with Ethan Imboden— vibrator visionary of JimmyJane infamy and now design guru to Bay-Area start-ups and Silicon Valley innovation labs—about the complicated, yet invaluable relationship between design and entrepreneurship. Ethan's got a colorful past, befitting
When a company has the right type of ethos, their designs will stand out. We see this in companies like Apple, Dyson, Festool. In the power tool world, Festool's products are different from others' because the company's very thinking is different from others'. All companies that produce and sell their
People really will spend anything on their pets. Take the GoPet Tread Wheel: That'll run you $524 for the small size up to $1,260 for the large size. It's pricey and rather unattractive. A competing product is the more attractive (and still expensive) Cat Wheel, which goes hubless: The Cat
Many areas of design are already saturated. Want to get into furniture design? You've got thousands of competitors to contend with. But if you can bring your design talent to bear on an undiscovered niche, as the aptly-named Jim Cash has, you stand to make a mint. Cash wasn't even
For those who thought that the Senior Vice President of Design title would be the pinnacle of Jony Ive's career, guess again. Yesterday the Journal broke the news that Ive has been named Chief Design Officer of Apple. The title change will apparently free him from managerial tasks, allowing him
On May 14 management consulting giant McKinsey & Co. announced the acquisition of LUNAR, the venerable ID firm based in San Francisco. Known for their work with dozens of Silicon Valley stalwarts, LUNAR has a tradition of design and engineering going back 30+ years. This is another example of the
I've just watched the umpteenth Kickstarter video with crappy sound and that awkward-designer-mumbles-towards-the-camera production value. Folks, come on—when trying to verbally communicate the value of something, audio is important, and it's not all that hard (nor expensive) to get right. NYC-based photographer Michael Cinquino has started up an initiative called
There are two benefits to ordering something heavy, like a washing machine, on Amazon. The first is that you don't have to drive to Home Depot and hump it in and out of your hatchback. The second is that you allow your local deliveryperson to maintain his deltoids, saving him
If you're granted an interview at the most prestigious design firm in the country, how confident would you feel going into it? Many designers can relate to feeling nervous before or during an interview or while presenting their work. To be a great designer, you must be able to communicate
Many of us would love to see one of our product designs for sale at a large retail chain. But when Aaron and Claire Van Holland saw their mirror selling at Urban Outfitters, they were less than thrilled. The reason: They never sold their design to Urban Outfitters! The Van
Is there a designer among you who doesn't dream of creating a crowdfunding smash hit? Something that asks for seven grand, but nets over a quarter of a million dollars? Do you have an idea for a product that you just know people will want, and can you back that
On Friday, some 20% of MakerBot staff got a nasty surprise: They'd been fired. The same day, the company announced that they are closing all three of their retail locations. "All my friends at MakerBot just got laid off," wrote an anonymous Redditor. "They say there is currently private security
Eric Ries is a household name in most startup micro-kitchens. The Silicon Valley entrepreneur and author is the poster child for "fail faster"—learning quickly from mistakes and forging ahead to found successful ventures, a process that he documents on his blog, Startup Lessons Learned. In 2011, Ries published a post
When we interviewed Scott Croyle back in 2014 at the launch of the HTC One (M8) in London, fanboys said 'best just got better,' critics said 'unexciting minor design evolution.' The then SVP for Industrial Design gave us little more than a month after publishing our report before announcing his
As designers we know that good design is not just a pretty rendering or a cool concept. It's a process—understand the problem, generate concepts, test concepts, repeat. Real design is a holistic, interdisciplinary process of discovery and ideation that can address messy, complicated, poorly defined challenges in ways that not
When you block a troll on social media, you realize the internet has given you Mob Boss powers: You can press a button and make someone disappear. Now Amazon has created a product that's sort of the opposite. The Amazon Dash Button is a physical button you press that makes
Consumer Reports once tested various bottles to see how much product is actually left when we consider it "empty." The results were shocking: Up to 13% of toothpaste, 15% of condiments, 16% of detergent and a whopping 25% of hand lotion gets thrown out with the bottle, as consumers find
Content guidelines be damned, we always feel compelled to post OK Go's music videos because they're just so damned creative. So when we heard they were doing a commercial for Chinese furniture brand Red Star Macalline—which is something like China's Ikea—we didn't know what to expect: Would the company reign
The humble bicycle has literally changed the way the world operates and lives on a day-to-day basis. Symbolizing everything from an active lifestyle, to sustainable habits, the bicycles’ importance worldwide goes beyond just transportation, impacting environmental concerns, human health, economic development, and much more. VP of Marketing for SRAM
With the woodchipper fired up, the men began tossing $1 million worth of brand-new sneakers into it. Nike, Adidas, Vans, Converse, it didn't matter what it said on the label; all 150,000 pairs were counterfeits,
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