1996 OBD National Conference

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For Immediate Release

Washington, DC --

Contact: National Office 202-659-3918

DesigNation-
Organization of Black Designers Second National Conference
October 31-November 3 1996 Philadelphia, PA


Here is the complete schedule of the conference.

Details on attending and registering for the conference.


SUMMARY

The second national OBD conference will be held in Philadelphia from October 31st to November 3rd of 1996. The title of the conference is DesigNation. We are inviting designers from the Native American, African, Asian, Hispanic, and European American cultures to participate in a vibrant multi-cultural celebration of interior, fashion, graphic, and industrial design.

The agenda for the conference is BUSINESS:

It is our intent to extend the dialog of design and designers beyond the rather narrow and limited one that presently exists. Indeed, as there is a new genre of music called world music, OBD is the purveyor of "World Design". There are so many international cross-cultural, and cross-ethnic influences on design today, we see an exciting new environment emerging that really captures the idea of design without borders: World Design.

In a "culture of many cultures" like America-as well as in an increasingly global marketplace- it has been duly noted by many professionals that there is a significant lack of participation in the design disciplines by people of color. In a similar light, there is little good design or advertising that specifically converses with the cultural dynamism of Americas diverse cultures.

Society-at-large, and specifically the design professions, have not sought to fully nurture the unique cultural perspective and gifts that African Americans and other people of color can bring to the various design disciplines.

While many design styles and trends are created by people of color, very few of the products of that authorship are actually produced and owned by people of color. For instance, there is a significant African American presence in the fashion design industry, but there are virtually no major fashion brand names owned by African or Hispanic Americans. How can this be when African Americans spend approximately $90 billion dollars annually on apparel of a combined gross disposable income of $399 billion? Not to mention the fact that large segments of the fashion industry appropriates styles and trends created in the Black and Hispanic communities.

Of approximately 15,000 industrial designers in America, less than 300 are African American. There are 33,000,000 African Americans in the United States.

What of Hispanic Americans? What contributions are being made by Hispanic fashion, graphic, interior and industrial designers? Why don't we see more of them? Where are they? And, who are some of the Native American designers? What aesthetic sensibilities are they contributing to design? Americans all, yes, but we all see the world through the filters of our own unique cultural and ethic substance.

And what of our Asian American colleagues? What are the cultural forces that drive so many Asian American to pursue design as a career? So much so, that they comprise a percentage of design practitioners far exceeding their percentage of the general population.

Some of the questions and topics we will explore are:

OBJECTIVES

The objective of the DesigNation conference is to provide a forum for the exploration and formation of educational, economic, and cultural parameters through which all designers, but especially designers of color, can have a much greater and more meaningful impact on design practice both nationally and internationally.

Through the interaction of the multi-disciplinary membership of OBD, we anticipate a more diverse and invigorating dialogue than is usually evidenced at more monolithic professional gatherings. OBD membership includes graphic, interior, industrial, and fashion designers.

Our goal is to have attendees come away from the conference with a clear understanding of what it means to be a designer in today's multi-cultural world. What contribution our unique voice timbered by our singular and group experiences can make to the new globalization of design. What contributions we can make to our immediate communities. How we can influence design education to make it more inclusive and more relevant to the quickly changing ethnic and racial demographic of America.

In keeping with the founding goals of the OBD, we will formulate initiatives that will:

The Organization of Black Designers is a national professional association of 3,500 industrial, interior, fashion, and graphic designers dedicated to promoting the visibility, empowerment and interaction of its membership and the understanding and value that diverse design perspectives contribute to world culture and commerce

OBD membership is open to all design professionals; individuals, affiliate, trade, education, corporate or institutional

The OBD is presently seeking sponsors for its DesigNation Conference to be held October 31 - November 3, 1996 in Philadelphia.

Information inquiries should be addressed to the OBD at:
300 M Street, SW Suite N110
Washington, DC 20024
Phone: 202/659-3918
Fax: 202-488-3838
E-mail: OBDesign@aol.com


1996 OBD Conference: DesigNation
OCT 31, 1996 - NOV 3, 1996
CONFERENCE PROGRAM SCHEDULE AND TOPICS

FRIDAY, NOVEMBER 1

9:30-10:30am
Keynote Address - The Business of Design in a Multicultural World
Jo Muse, President & Chairman - Muse Cordero Chen Inc. Award winning Los Angeles, CA Multicultural Advertising Firm

10:45-12:00pm
Keynote Panel - Business, Culture & Design
How cultural influences and backgrounds affect the design business.

1:45-3:30pm
Various Topics
Topical seminars on different aspects of design.

1:45-3:30pm
Graphic Design - Graphic Design Success Stories: Graphic Design Firms Share Their Secrets for Business Success
Successful graphic design firms discuss their individual strategies and offer helpful suggestions in building strong graphic design practices.

1:45-3:30pm
Architecture & Interior Design - Designing For A Profit
Architects and Interior Designers discuss how to successfully pursue projects thatwill turn into profit effective design; Issues of a multidisciplinary practice and changing your service options will also be explored.

1:45-3:30pm
Fashion Design - Launching Your Own Label
Fashion Designers discuss how to begin and their experiences, both positive and negative, in launching their signature lines.

1:45-3:30pm
Industrial Design - Cultural Opportunities for Product Design
Top product designers explore and discuss how cultural influences shape their work.

3:45-5:30pm
Various Topics
Topical seminars on different aspects of design.

3:45-5:30pm
Licensing - The $290 Billion Dollar Market
With the licensing industry growing at 25% per year totalling approximately $290 billion dollars, designers and entrepreneurs discuss their entry into the lucrative arena of product licensing.
3:45-5:30pm
Landing The Big One
Design panelists tell how they broke through to big ticket (dream) projects.
3:45-5:30pm
The Student & Design Education
Design educators discuss the changing educational landscape for design studentsand how the students themselves are changing.
3:45-5:30pm
Multi-Market Opportunities - Strategies to Compete
How to increase your competitiveness and maximize opportunities.

SATURDAY, NOVEMBER 2

9:30-10:30am
Anatomy of a Project: Case Study A - 1996 Olympics
Cynthia Jones, Principal - Jones Worley Design Inc. Jones Worley Design Inc., awardee of contracts to design the environmental graphics for venues at the 1996 Olympic Games held in Atlanta, GA.

10:45-11:45am
Anatomy of a Project: Case Study B - A Fashion Collection
Steven Cutting, President - Steven Cutting, Inc. Anthony Mark Hankins, President - Anthony Mark Hankins for JC Penney Two fashion designers illustrate how to introduce a fashion collection from two different vantage points i)designing fashion collections for several lines & companies and ii)designing fashion collections for a major retailer.

1:00-3:00pm
Various Topics
Topical seminars on different aspects of design.

1:00-3:00pm
The Internet / E-Mail / Web Pages: Access to the World
Discussion and demonstration of this explosive technology and what it is doing to the design business and designers.

1:00-3:00pm
Getting Free Publicity & Published Works
Editors from mainstream publications share information on what it takes to get your firm published.

1:00-3:00pm
Strategic Alliances - Partnering for Success
Expanding your horizons through strategic alliances. Discussion of how to structure partnerships or joint ventures to maximize your competitiveness.

3:15-5:15pm
Various Topics
Topical seminars on different aspects of design.

3:15-5:15pm
Using Multimedia in Design
Panelists show examples of how multimedia in design makes for better projects and presentations.

3:15-5:15pm
Building a Fashion Career
Fashion Designers share experiences, strategies and industry information on building a successful fashion career. Samples of garments will be shown by designers.

SUNDAY, NOVEMBER 3

10:00-1:00pm
Student Portfolio Review
Conference professionals and educators review and critique student work. Informal teams will critique work and written comments will be given to students for future reference. Students are encouraged to bring all samples of work.

1:30-3:00pm
Chapters Executive Meeting
OBD National and chapter officers meeting.


Conference Details

The DesigNation conference will be held at the Philadelphia Convention Center/Philadelphia Marriott Hotel in downtown Philadelphia.

CONFERENCE REGISTRATION FEE

$245 before October 20, 1996
$295 after October 20, 1996
$135 for students with current student ID (photocopy required)
All payments are to be made by check, money order, or...
Credit Cards! We now accept Credit Cards. MasterCard, Visa, American Express, Discover.

Now your can print out a CONFERENCE REGISTRATION FORM and send it in to us!

Send to:
OBD at 300 M Street, SW Suite N110 Washington DC 20024
For Info please call: 202-659-3918

HOTEL RESERVATIONS

Philadelphia Mariott Hotel
Phone: 800-320-5744

Room Rates:
$129 Single Occupancy
$139 Double Occupancy

OBD has reserved a limited number of rooms for October 31-November 3 (Thursday, Friday, & Saturday nights) at the Philadelphia Marriott Hotel.Rooms will go very quickly. PLEASE MAKE YOUR ROOM RESERVATIONS EARLY. VERY EARLY.

AIRLINE RESERVATIONS

Magellan Travel
Contact the OBD Desk at: 800-323-9230 Ext:3012
9:am - 5:pm EST


DesignNation® is a registered trademark of The Organization of Black Designers, Inc.
OBD is a non-profit, tax exempt organization.