The answer is us. The designers. Product designers now hold the key to Generation X, and the stuff they like to buy. If Nike wants the look that sells, they need the designer who can make it. If Everlast or Champion or Cannondale wants to stay on top, they need the best design they can get. And who are they getting? Core77 wanted to know, and went to take a look into the world of industrial design in the snowboard business. We cruised up through the frozen wastelands of New England to the birthplace of the beast, Burlington, Vermont. Nestled near the tracks in the industrial sector of town lies Burton Snowboards.