The gulf between abstracted plans and on-the-ground reality is a real concern to the user researcher. These stories remind us that you can't anticipate all of what will happen in the field. We anticipate our destinations in their optimal versions, but unanticipated ordinary and extraordinary occurrences are
Rikki USA is a Seattle based manufacturer of sauces, marinades and dressings, with clients in the private label category as well as their own retail product offering. In partnership with Rikki's parent company Yamasa, designojo completed a rebranding for Rikki USA. The redesign encompassed visual positioning, logo, retail packaging and a B2B focused website. The positioning of the new design was to reflect a more contemporary, healthy and natural brand without the typical visual cues.
Work in a loose and exciting environment while seeing your ideas come to life. You will generate and develop concepts for Brunswick Boat Group products with a focus on Boston Whaler. Create exciting products through a process that has a strong focus on user centered design through extensive contextual research. You will gain an understanding of how and why people use boats and be able to translate insights, while using your intuition, into industry leading products.
This December, Polk Audio rolls out their Signature Series of speakers, aiming to "bring the big surround sound theater and music experience into the comfort of your living room." Core77 sketchmaster Michael DiTullo, who happens to be Sound United's Chief Design Officer, put together this behind-the-scenes sketch video explaining the
For this week's Forum Frenzy, an aspiring designer asks our knowledgeable audience of designers about their day-to-day: "As someone thinking of getting into design I have a question: as a normal designer how much ability do you have to make designs fit your taste? How often do you have
Welcome to the New Era of IBM Design. We are transforming the way IBM thinks. We are transforming the way IBM designs products. And we are transforming IBM’s culture. We are looking for talented and motivated designers to drive an era of design-led innovation.
As the Design Manager of Private Brands at Walmart, you will collaborate with cross-functional teams (for example, Merchandising, Marketing) to prioritize and execute design strategy objectives.
Take a look at this picture – what do you see? A bunch of guys standing around a cookstove – fairly unremarkable, right? To me, it's revolutionary. I've spent the last 11 years studying the complexities of developing and distributing clean cookstoves across households living in energy poverty. Three billion
The Global Design Studio's Head of Strategy will develop GDS' strategic vision by focusing on two target areas: Integrated Travel Experience and Connected Living. Relying on deep business expertise, industry experience and a passion for design, the Head of Strategy will work closely with both the GDS strategy team and
Research plays a crucial role in successful design, and the entries this year truly embodied that ideal. Many honored projects used research as a compass to drive their strategy, direction, and execution - ultimately valuing empirical data and experience over all else. This adherence to a research-heavy strategy allowed for
The Research Manager is responsible for leading the Research team in defining broad, human-centered, future-focused research projects for our clients and evangelizing the value of research to inform our design process. The position demands experience and expertise in research methods, planning, and execution, collaborating with world's largest aerospace company to
Of life's taboo topics, death has always been the most perplexing. Although we are all effected by death's slow creep or sudden onslaught, in the United States there is little formal consideration paid to how one can prepare for the end of life. In 2013, IDEO began exploring ways they
This May, Andrew Quitmeyer helped build an art and science incubator... that floats. The Waterspace project is a mini laboratory intended to draw local resources and attention together around ecological interests and issues in the small community near Dumaguete, Philippines. The chosen location is near an endangered coral reef, and
As the most successful designers will surely tell you, good design starts with good research. In order to understand the nature of the finished product, one must first understand the nature of the problem, and the various hindrances and limitations that could be encountered before arriving at the solution. Immersive
This week we bring you our pressing topic of the moment straight from our reader-driven discussion boards! Core77 discussion board member Jacob Fleisher recently shared his own approach for evaluative design research. Jacob writes: Getting research participants to articulate the "why" can be challenging in an evaluative session. And
Candidates should have an Industrial Design degree, 7+ years experience, and will be responsible for producing concept sketches/refined concept renderings of a variety of tech and non-tech products. They'll be directly responsible for successful aesthetic outcomes for multiple projects and will oversee and guide concepts from research through design development.
With just under a month left before the Final Deadline of the 2016 Core77 Design Awards hits, it's time to consider the greater value of participating in this annual celebration of design excellence. Your work has the potential to influence and inspire others on a much larger scale and contribute
One question we get from new clients while drafting industrial design proposals is how many concepts they'll be reviewing in the early phases of a project. Every client and every project challenge is different, but more often than not we agree on an expectation of between four and six concepts
Seeking design guru with 5-10 years experience who has created, produced, launched and successfully lead/executed strategic omni-channel (360-degree) communication campaigns across print ads, television/video media (paid/earned), digital, social, PR, and Retail and Events (outdoor), driving emotional brand affinity thus creating demand. 7-12 years experience in all aspects of leadership required.
Sometimes the truth is stranger than fiction, which is an idea that certainly carries over to the mysteries of nature (watch enough Discovery Channel and you'll be well aware of this fact). Sometimes these amazing facts, either abstractly or directly, are helpful for designers—hence, biomimicry. [See the co-director of the
This creative will be responsible for the development, strategy, design and execution of showroom displays and trade shows. They'll be in charge of coordinating meetings, events, trade shows, and initiatives. They'll manage prop assets and photo shoots and must have a strong eye for detail and ability to hit deadlines.
You'll be responsible for the design of all products and brands of the Volvo Group. You should have a Masters degree and the ability to lead and inspire the global Product Design team to excel in creativity, excellent form development, and professional design execution. Knowledge of multi-brand management a must!
Nelly Ben Hayoun runs NBH Studio, "an interdisciplinary 'Willy Wonka' design studio which creates subversive events and experiences. Its mission is to bring chaos and disorder into the branding, scientific and design world. They work with leading scientists, creatives, writers and engineers worldwide."
Imagine you've got just three days to come up with a furniture design that challenges the notion of offices as static, stagnant spaces. And you not only pull it off, but when Ikea's Concept Innovation Manager Göran Nilsson sees your mock-up, says "That, I could buy immediately." That was the
Ikea has just launched Space10, an experimental design lab that gathers creatives from around the world to seek out and solve urban living problems. Equal parts design studio, skunkworks, exchange program and exhibition space, the forward-thinking venture is intended to let designers ideate freely, absent any bureaucracy or demands of
Like it or lump it, ceramics were shown in force during Dutch Design Week, ubiquitous in the subtle way that both a tabletop landscape or a single sculptural artifact can be presented in a space without dominating it. Ease of transporting ceramics behooves exhibitors and visitors alike, making them popular
While the terms 'internet of things,' 'smart objects' and 'connected devices' seem to be regularly splashed across the pages of newspapers, design briefs, crowdfunding campaigns and conference topics—relatively little is discussed about what tools designers need in order to design smart devices. Some startups and corporate departments are beginning
Industrial designers are equipped with skills like ergonomics, technology, sustainability, rendering, systems-thinking and aesthetics. All are useful skills to begin solving for some of today's problems. These skills have been instrumental since the beginning of the industrial era. We tend to keep this kind of functionality at the center of
Is design-thinking rocket science? At NASA's Jet Propulsion Laboratory it is. The intersection of art and space science is nothing new. From ancient cave paintings of the moon to the Mayan calendar, art has brought the mystery of the stars back down to Earth for thousands of years. However at
As a new addition to LDF's dedicated design hubs in the city, Somerset House made a notable entrance this year as the home to various exhibitions and events, amongst them Ten Designers in the West Wing, and the winners of the competition Powered by Tweets. The spectacular location on
Occupying the Imperial College Union Building and its leafy courtyard just south of the Royal Albert Hall, scientists, designers and engineers showcased their projects aiming to enhance the basic ingredients for a better life. Research topics included 'Freedom to explore', 'A place to call home', 'Space to create', and 'Health
Core-fave Extrapolation Factory has teamed up with The Situation Lab to produce their latest caper; 1-888-FUTURES is a new telephone-based delivery service which allows anyone in the US to request a gift from the future, created to order and shipped to their chosen recipient. The service is a playful research
Apple's traditional way to solve a problem started with the brass: Steve Jobs wanted his music library in his pocket, and he bet that others did, too. Following that hunch, we got the iPod. Google's way to solve a problem needn't rely on hunches, as the company has a massive
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