Core77

So far this summer in NYC has been an endorsement of global warming... again. While one year certainly does not constitute a representative statistical sample, having recently moved to a top floor walk-up in SoHo, my sweat-stained shirts tell a different story. Given ConEd's virtual monopoly on New York's power grid and the correspondingly high prices, I took a number of energy-saving measures, including changing all of my bulbs to compact fluorescents and installing a fan to blow fresh night air through my apartment in order to supplement my air conditioner and reduce my footprint.

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Last Thursday, some friends of mine and I launched a virtual company, GothamSmith. All we had was a website, a handful of 3D printed prototypes and no inventory whatsoever. Within 48 hours everything had changed: we'd received pre-orders from around the globe based on photos of our prototypes, yet we also learned that our stainless steel bicycle cog cufflinks might have a high failure rate because the shaft that went through the cuffs might not support the weight of the pedal. Suddenly, we needed to reevaluate the viability of fulfilling bulk orders on our biggest seller. All businesses have hiccups during the expansion stage, but new modes of visualization, design and production mean different growing pains.

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