Per the "Curly Cable" Kickstarter page: "This project is dedicated to all the very intense iPad & iPhone users."
...and by "very intense," Dev Design 2.0 means those users who like to be AC-powered and somewhat mobile at the same time. Tech mavens need look no further than the "Curly Cable," an extendable coil USB 2.0 cable for iDevices, which stretches from 8” (20cm) to 70” (180cm). (For reference, stock cables are about 40” (100cm) long.)
It ain't rocket science—just a straightforward (so to speak) solution to a common problem—and the designers aren't rocket scientists. Rather, Luca Mainini, Manuel Marino and Davide di Malta are a trio of Italians in New York City who are looking to launch their product design company with their ultra-practical iAccessory, which is available on Kickstarter for a pledge of $15.
Unfortunately, the "Curly Cable" won't be shipping until February 2012: even though they've already raised over 2.5× the $1,500 that they'd been seeking, there's still nearly two months to go in the campaign...