After ten years of writing about art and design, Anna Carnick wanted to sit down with eight of her favorite designers as well as "those that defy categorization" and ask them to weigh in on how design, as a profession, has changed over the years and where they think its headed. Design Voices includes brief profiles followed by in-depth interviews with Giulio Cappellini, Ross Lovegrove, Massimo Vignelli, Stefan Sagmeister, Maarten Baas, Tokujin Yoshioka, Dror Benshetrit and Milton Glaser. Though they all address the changing relevancy and application of design, I still have one question: where the ladies at? Any female designers out there? Male dominance aside, here are some highlights.
Stefan Sagmeister gives a dire forecast. "The still image will continue to lose its importance. Everything that can be animated will be animated. The printed book will die."
Ross Lovegrove predicts a move away from ideas "purely centered on glamor and expression of personal wealth...We will witness an explosion of sculptural forms in society based on the digital process and industrial economics."
Dror Benshetrit sees the coming of crossing disciplines. "Today, it seems that more and more, people need to compartmentalize others and put them in certain boxes. I think that's going to change. We are going to break that, and we're going to say, 'Well, I'm a designer, I'm an artist, I'm an inventor, I'm a machinist, and I'm a poet; I'm all of that.'" Still, he notices a growing awareness and appreciation of the role of the designer. "I think the deisgn world is at a fascinating point. More and more people understand what design means. They pay attention to all of the creations around them much more than before. We used to take things more for granted. We didn't think, "Oh, wait a second, somebody actually sat and thought about this and designed this." You look around, and everything that's man-made has been designed by somebody."
Milton Glaser agrees. "When people talk about design, they're really talking about, technically, everything in the universe that has to do with intent."
"Design Voices" is available an e-book from Amazon for $3.