On Monday, IDEO Chicago's team filled the room with goodness. We kicked off the Make-a-Thon exercise by posting inspiration from the Six Themes Tumblr site and discussing some of the most prominent themes. The next thing we knew, Elaine Fong had filled the room with sounds from the nineties-—R&B style. Designers began sketching, cutting, filming and testing out ideas. Together we explored, we inspired, we got creative and we forgot about lunch (well, almost). All in all, it wasn't unlike an average day at IDEO.
Joe Graceffa (top image) experiments with replacing the four letters that make up the word IDEO with words that represent our culture, as well as the types of emotion that we hope to inspire in others. Here, Joe experiments with how to capture and share his concept.
Here, Josh Sin sketches sine waves to represent the discipline, background, and energies of the individuals in the room and the articulation toward various streams of work. The sine waves and their permutations informed Josh's design concept "IDEO Signatures."
Murphy MacDonald and Nick Inzucchi help Mary Foyder animate her concept "Alive & In Shadow," which plays with light, shadow and movement to bring the IDEO logo to life.
Mary Foyder, Murphy MacDonald, Josh Sin, Dave Vondle, Ryan Sievert, Burton Rast and Joe Graceffa review early concepts and devise the best way to divide and conquer in time to meet the deadline.
Check out Chicago's concepts on our Six Themes Tumblr site.
Brand New IDEO centers on a 24-hour global Make-a-Thon taking place on Monday, March 25th in IDEO's eleven offices around the world, starting in Tokyo and ending in San Francisco.
Brand New IDEO:
» Preview with Michael Hendrix and Paul Bennett in Conversation
» Opening Remarks by Michael Hendrix
» Tokyo: Robots, Cherry Blossoms & Bento Boxes
» Singapore: Origami & Experiments with 3D
» Mumbai: Minimum Viable Logo & Windows on the World
» Shanghai: Morning Exercise, Jump Rope and Calligraphy
» Munich: Personalize, Simply and Move
» London: The Grid Grows
» Boston: Crafting and Prototyping with Wood, Dye & Cornstarch
» New York: Exploring Music, Verbs and Cubes
» Chicago: Sketching Sine Waves to R&B
» San Francisco Bay: Build to Think, Dive Into Abstraction, and Embrace the Infinite Grid
» What We Learned and What's Next