Braun has been a benchmark for beautiful and functional design from its founding as an audio manufacturer in the '30s, to the debut of the S50 shaver in the '50s and including its current innovations in personal care like CoolTec dry shaver for sensitive skin. The undeniable influence of the era of Eichler and the Ulm School of Design on the role of design in business includes Dieter Rams' iconic "less is more" aesthetic." From personal care to audio, timepieces to kitchen appliances, the Braun brand permeates our most personal every day products.
Core77 is proud to launch a microsite dedicated to the history of Braun design. Over the next few months, we'll be doing a deep dive on the histories of Braun's Shavers, Time Pieces, Audio, Kitchen Appliances and Hair Care product categories. And today, we're launching with an interactive timeline of some of Braun's notable products from its storied design history. In addition, we have a full gallery of the most recent BraunPrize winners—the work has been honored for its "genius design for a better everyday."
Global Gold Winner, Professional/Enthusiast - Känguru, designed by Berlin-based designer Oliver Klein. It is a Mobility Concept for the Urban Context—a baby carrier and bicycle seat in one.
Established in 1968, the BraunPrize was Germany's first international design prize. It was originally introduced by Erwin Braun, son of Braun founder Max Braun, and the goal was to stimulate public debate about design, "during a time when understanding and awareness of design and its positive benefits were largely unknown." This year's program was juried by Oliver Grabes (Head of Braun Design and Core77 Design Awards Consumer Products Jury Captain), Naoto Fukasawa (Founder of Naoto Fukasawa Design), Jane Fulton Suri (Managing Partner and Creative Director at IDEO), Anne Bergner (BraunPrize Winner 1999 and Design Consultant) and Dirk Freund (Director R&D, Global Braun).
This year's program awarded 6 finalists, 3 Sustainability Award Winners, 30 National Winners and 20 Special Mentions across Student and Professional categories.