Core77

Steve Portigal speaks with Debbie Millman, partner at Sterling Brands and host of the scrumptious Design Matters radio talk show.

Steve and Debbie traverse a lot of topics in this one, with stops at cultural anthropology, behavioral psychology, commerce, and creativity—and a nice discussion on the commoditization of the term "strategy"...bringing it back to Michael Porter's classic definition, "deliberately choosing a different set of activities to deliver a unique mix of value." (Debbie asserts that strategy is ultimately owned by the smart people in the process: smart designers, smart brand people.)

Around minute 27, she talks about the monologues at the start of the DesignMatters shows—always a highlight for listeners, and, in our opinion, reason enough to tune in to her weekly show: How does she prepare them? What makes for good topics?

Then things wrap up with a discussion of Maira Kalman and her recent work at the Times. Ironic, since next week's Core77 Broadcast will be with Maira, hosted by Steve Heller. Thanks for the perfect segue Debbie...always a great audio host!

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