Core77

Paul Budnitz takes command of the room at Core77's Offsite Event at the Art Directors Club in New York City: Design, Wit, and the Creative Act.

In this video, Paul talks about the role of wit and creativity in the work of Kidrobot, and in his own creative acts. After a quick review of some of the merch, he discusses abstraction and scale, followed by an amazing sequence on writers' block and how creativity is beaten out of us at an early age. (DO NOT MISS THIS!) It is essential to learn to kill the ego, he argues, because "to be creative, we need to find ways to work around our minds."

Next, he delves into the roles of nostalgia and appropriation, "since Kidrobot uses a lot of appropriation", discussing the SUCKLORD and his StarWars toys. He ends with a movie from the same, an hysterical romp through, well...you'll just have to watch it to see.

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