Core77 Broadcasts: Ze Frank at Core77 Offsite NYC

Posted by: core jr on Friday, January 04 2008

After a brief introduction by Allan Chochinov, Ze Frank takes the stage at Core77's Offsite Event at the Art Directors Club in New York City: Design, Wit, and the Creative Act.

In this video, Ze kicks off the day by introducing Marcel Duchamp's The Creative Act, and breaking down the triad of players in the metaphoric room--here, Designer, Object, and Audience--talking about the interrelationships and dynamics between the three. "What is the designer's relationship to wit?" "How does this translate to the actual process of making things?" "As you're designing things, do you have a proto-audience member in your mind that you're having a conversation with?" And finally, "What happens when the audience takes control of a piece--completely misinterprets it?"

All of these juicy questions and more in this wonderful start to a provocative (and amusing) day.

WATCH NOW (5 min.) | iTunes | More Broadcasts

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I understand the "DESIGNerish" editing style...
But it's taking away from the "Message"...

The editing is really distracting for ADD types (which means most of us IDers).

It wouldn't have been bad if the audio track was uniform for all the different shot angles - but tee jerkiness of the audio track in connection with the changing camera angles makes this nearly impossible for me to comprehend.

And there is that huge bunny! who can focus on the speaker when there's a huge cute bunny next to him :-)

The editing is very distracting. I think the relationship between the editor and the audience is getting in the way of the audience's relationship with the object. I really appreciate Core 77 making this content available, but please post an intelligible edit of Ze's talk, if it's not too much trouble.

Thank you.