After a brief introduction by Allan Chochinov, Ze Frank takes the stage at Core77's Offsite Event at the Art Directors Club in New York City: Design, Wit, and the Creative Act.
In this video, Ze kicks off the day by introducing Marcel Duchamp's The Creative Act, and breaking down the triad of players in the metaphoric room--here, Designer, Object, and Audience--talking about the interrelationships and dynamics between the three. "What is the designer's relationship to wit?" "How does this translate to the actual process of making things?" "As you're designing things, do you have a proto-audience member in your mind that you're having a conversation with?" And finally, "What happens when the audience takes control of a piece--completely misinterprets it?"
All of these juicy questions and more in this wonderful start to a provocative (and amusing) day.