Core77

Nobody ever said marketing was easy. But if you play the game right, results could range from great to phenomenal.

The delicate relationship between management and marketing is a dance roughly akin to that between fox and hen, but with far less goodwill. To management, you're only as good as your last campaign.

Read the 12 Tenets of Social Media Marketing to "see how you can up your success rate." #5 hits a good spot:

V. Thy communications must pass the "who cares?" test

Abandon ye all communications that are long-winded, formulaic, boring as hell, and laden with superlatives and marketing babble. Write down your concept in one sentence. Then ask yourself, and answer honestly, "So what?" If it still sounds like a good idea, proceed to rewrite it, over and over, until it has not one extra word.

spotted at noise between nations