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Posted by Jeannie Choe | 29 Jan 2007
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Comments (2)
BusinessWeek celebrates the "forgotten pioneer of corporate design," Eliot Noyes, a most influential and multi-talented designer and architect of the 50's and 60's. Noyes is known for building the first corporate design programs at IBM, Westinghouse, Mobil Oil, and Cummins Engines.
It is harder still to explain why the designer and architect, who died in 1977 at age 67, isn't better known today, when the principles he championed--the notion that good design is good business, for instance, and the belief in interdisciplinary design teams--are now accepted wisdom.
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Comments
Thanks to Gordon Bruce for introducing several young designers to the work and wisdon of Elliot Noyes!
I grew up in logo design/branding working with Saul Bass as his logo account manager. However, I always wanted to be Elliot Noyes and supervise all elements of branding such as his work with IMB during the 60s. I am a credibility principles in communication persuasion Ph.D. Not a designer. I look at branding elements from a persuasion or selling perspective.
Bill Haig, Ph.D.