Core77

Michael Bierut on BusinessWeek's new INside Innovation magazine, debuting this week:

In this specific case, I was baffled by how one was supposed to create something as intricate, as complicated as a magazine design in a blind competition. Were the players just supposed to go off and concoct layouts that said innovation! in a vacuum? I've found the success of every design project depends on a close give-and-take between the designer and client; this is especially true in editorial projects, which require an airtight fit between form and content. Hard enough to do with an editor at your elbow; impossible staring a blank piece of paper in an empty studio. Okay, I suppose it must be possible. Just not by me. [Read entire piece here.]