Posted by Allan Chochinov | 19 Mar 2007
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Comments (3)
Bruce Nussbaum lets it fly in his latest blog post--notes from his recent talk to design management students at Parsons in New York. Some choice bits:
...So one Big Design Management Challenge is how do you switch gears from designing for to designing with? Maybe the object of design is not a finished product but a set of tools that allow people to design their experiences for themselves. Think iPod and iTunes. Think TiVo. Starbucks. Fortunately, design has tremendous tools. In fact, design has evolved from a simple practice to a powerful methodology of Design Thinking that, I believe, can transform society. By that I mean Design, with a capital D, can move beyond fashion, graphics, products, services into education, transportation, economics and politics. Design can become powerful enough to be an approach to life, a philosophy of life. But it can do so only when Design by Ego ends and Design by Conversation begins. More on that later.
and
...Let me stop and make a suggestion. Skip your next trip to Milan or Miami and head, instead, for the reservation. Visit the Navajo and Hopi, the Pueblo Indians, the Souix and the Cheyenne. These folks lived a sustainable lifestyle long before it became both fashionable and necessary. There’s a lot left to their eco-culture. Learn from them—their contemporary artists in weaving, pottery, painting and jewelry are among the most innovative and creative in the world.
Comments
Nussbaum gets the attention, but there have been designers - myself included - who've been saying this same thing for years now. What exactly is he bringing to the table that's new, other than an MSM megaphone?
"We need to live the lives we design." - Like this: http://blog.rebang.com/?p=816? Been doing it for seven years now, Bruce.
Sorry, but I think Nussbaum writes about the obvious. If he's going to be a champion for Design, he needs to think and talk more about tomorrow imo.
Ouch! That article hurt to read. Anyway, I'll pass on trailers and flourescent lights, thank you, let alone pre-industrial -read sustainable- standards of living.
Also, beware the invocation of 'strong spiritual meaning' when describing material living conditions, it's usually a smoke screen for 'objectively worse, but you should love it because it's better for (society, God, the volk, Gaia, or whatever else...)'.
Don't forget there are also art shows / exhibits happening around the country that have Native artists.