Industrial Design Intern, Michael Graves Design Group, Princeton, NJ
Entrepreneur Paul Buchheit, lead developer of a little something called Gmail, has an opinion piece up with an interesting take on the product design process. Entitled "If your product is Great, it doesn't need to be Good," it espouses the following central theory:
What's the right approach to new products? Pick three key attributes or features, get those things very, very right, and then forget about everything else.
The piece is a short and sweet read. Check it out here.
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