DESIGN MIAMI 2011
TOKYO DESIGN WEEK 2011
DUTCH DESIGN WEEK 2011
VIENNA DESIGN WEEK 2011
THE main language spoken at the Shanghai auto show is Chinese, but the vocabulary of the designs is polyglot: Italian flourishes, high Japanese roofs, German solidity, American assertiveness.
What is missing? Almost anything that could indicate the emergence of a distinctly Chinese school of automotive design.
China has the world's fastest-growing auto market and has already overtaken Japan in domestic sales; it now trails only the United States. Both multinational and Chinese automakers have learned that it is a lot easier to build new car factories than to instill a new generation of Chinese designers and engineers with the sensibilities to have a lasting effect on global automotive design.
The New York Times has an interesting article on the need for developing a distinctive Chinese design language for automobiles. Full story here.
Comments
definately an interesting problem. i've just tried to answer it for my final year project (Mdes transport and product design, coventry).
have a look at 'china project' on www.coroflot.com/adamkphillips