A quick item on Yahoo News (Reuters) on usability and returns:
Half of all malfunctioning products that are returned stores by consumers work just fine, if only the customer knew how to operate the device, a scientist said on Monday. Such product complaints and returns are often caused by poor design, but companies often dismiss them as "nuisance calls," Elke den Ouden found in her thesis at the Technical University of Eindhoven in the south of Netherlands.
...The average consumer in the United States will struggle for 20 minutes to get a device working, before giving up, the study found.
And the clincher:
...Most of the flaws found their origin in the first phase of the design process: product definition, Den Ouden found.
[Thanks to George Campbell for the tip.]
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Comments
There's an expanded version of that somewhere with some additional info. Unfortunately I don't have a link. Perhaps someone else has seen it and can provide a URL.