
The International Design Centre in Berlin, the German Design Council and the TÜV NORD CERT, have joined forces to develop the "Excellent! Industrial Design" quality label for user-friendly products.
Upon request, designers, technicians and test persons of different age groups will test your product. Accordingly, "Products that meet the criteria of Universal Design (self-explanatory, easy to handle, universally usable, for all ages) can be certified by us."
The quality label will be supported with targeted marketing and image campaigns. Regarding the widespread 'quality label culture' in Germany (we just say "Stiftung Warentest") the "Excellent! Industrial Design" label should affect the buying decision of the everyday consumer in a positive way.
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Comments
another reason why graphic design should be left to graphic designers!
I'm sorry, that label cannot be used to represent excellent industrial design. Come on!
i do agree with the above comments.. the logo needs some work.. but i am also very interested in the concept of rating the universal design.. i am a health professional now studying design so this is right up my alley
well, i think good design doesn't need a label.