Core77

DesignDirectory's Rebecca Frisch has an indepth interview with Tom Dair, cofounder, Smart Design, downloadable as a PDF file.

We started out as industrial designers, but it's pretty hard to do product development unless you're understanding an interactive experience like how somebody would be working a product or going through a series of steps with a product, and all these products are really about brand - the 3 dimensional incarnation of the brand - how does the brand communicate itself through the product and through the usage, the interactions that people have with it?