Core77

The gals over at 3iYing have posted some intense femme-targeting tips on BW. "Girls are suckers for cute." I'd love to battle that comment, however (sigh) it's pretty much true. The 3iYing crew makes the correlation between character brands and healthy revenue, stressing the impact of victorious yum-yum cutie-pie character icons such as Paul Frank's Julius monkey or Sanrio's Hello Kitty, "because the right icon makes a compulsive shopper out of any girl." When zoning in on the female population, a superstar icon is not just any icon--it must properly reflect the brand at hand and also achieve the cuteness levels that ladies demand. Make sure to check out the step-by-step mock development of "Foxy Flirt."