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Good design needs a good business guy
Posted by hipstomp |  3 Jun 2008  |  Comments (0)

At some point we designers have the unpleasant realization that not only are lots of crappy designs getting green-lit, but that a lot of kick-ass projects are simply never going to make it to market. Why? We're sure there's plenty of answers, but for now we'll stick with one: business. Except for a few lucky cases, great design without good business brains behind it will always have a tough time seeing the light of day.

For a good examples of those business brains, check out BusinessWeek's great piece on Mitch Pergola, the left brain of Yves Behar's Fuseproject:

For almost my entire career--15 years--I've been the business guy in the creative shop... What I proved to be good at was finding ways to bring business rigor to creative environments. I realized you have to do two things: make money and build an environment where creative folks can excel. Both are difficult.

Read the full article here.

Posted in Business • Permalink Tweet This! | Digg This! | Save to del.icio.us | Submit to Reddit | Stumble It!
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