Core77

Victor Lombardi has written 8 short bulletpoints addressed to designers keen on becoming more strategic in their work. Here's a snippet,

Designers often ask this question. Sometimes I think the question arises from a genuine desire to be doing something else which is more strategic in nature, and sometimes I think what is being asked is, how can I convince or influence others to do things my way?

The answer might be the same or it might not. I've started to keep track of the answers I hear to shed some light here.

1. Change your title, brand identity, clothing, etc. in order to change perceptions of what you offer.
2. Charge more money so that only the people who have real strategic influence can afford you.
3. Bootstrap your way into different work.
4. Be strategic. In Porter's definition, strategic is long-term planning. Avail yourself of strategic tools both simple (e.g. roadmaps) and complex (futures analysis and design).

Have something to add? Go read the rest and comment here.