A noteworthy article appeared in the June issue of Shelf Impact, an influential online e-zine. The article, P&G Exec: Design's strategic value is vital to innovation (pages 6-7), features excerpts from a keynote speech given by Claudia Kotchka, Procter & Gamble's vice president of design innovation & strategy at the Fuse's Brand Identity & Package Design conference this past April in New York.
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