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BusinessWeek's second IN magazinelette is out on newstands and now on the web. Highlights are Andrew Zolli's "Recognizing Tomorrow's Hot Ideas Today," "The Truth About Brainstorming," and David Kelly's mindmap. (We don't see a "remember to pick up milk" on there, but it's probably somewhere off the page.) The cover story is "Who is Jonathan Ive"--a good phrase since "Ive wouldn't talk for this story." Piecing together comments from his Radical Craft conversation with Chee Pearlman, and quotes from other designers and educators, the piece actually gives a good primer on all things Apple and Ive.

Unbelievably digestible, IN is a solid, quick read on innovation. Does anyone want to start an office pool on who the next cover model will be?

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