Core77

Peter Drucker's passing away last week has been well covered in the business news and blogs, here is a comprehensive post on his lifetime contribution to the theory of business management. However, for Core77, I wanted to add this famous quote from him,

"Business has two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs."

In his habitually prescient way (he made this comment in 1954), Peter Drucker identified that the creation of customer value--through invention or through brands--is the only sustainable foundation for business.

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