Core77

Fit Technologies designed a clothing sizing system that radically reduces complexity and confusion and helps guide shoppers to a product that will really fit their body type. But a better solution for consumers isn't necessarily a better solution for retailers or manufacturers, and even though they are giving it a shot, it seems likely to fail.

Retailers that commit to it must find space for more merchandise, train workers to understand the new sizes and explain the new system to customers — a struggle for stores that already have few employees on the sales floor.

Then there is the reality, however counterintuitive it may be, that retailers and clothing makers thrive off sizing confusion. Consumers who find a brand that fits are likely to stick with it and a standard sizing system would encourage them to visit other stores.