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Innovation by Design is an Irish programme of workshops, research and mentoring, run by the Centre for Design Innovation, aimed at business growth through user-led design.

The programme enabled the companies and organisations involved -- a precision toolmaker, an agricultural co-operative, a software developer, an educational institute, an airport, and a heavy machinery manufacturer -- to launch new brands; generate hundreds of ideas; explore new markets; create prototypes for new products; redesign their product development processes; deliver new and enhanced services to their customers; brief and contract design agencies; and in one case, to rename their company.

>> Read the report with all six case studies (pdf)

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