We all know that team-work is hard, right? Well, Janet Rae-Dupree calls on some experts from the team-driven innovation biz to clarify difficulties:

It's why engineers design products ultimately useful only to other engineers. It's why managers have trouble convincing the rank and file to adopt new processes. And it's why the advertising world struggles to convey commercial messages to consumers.

and to offer some solutions:

"I would ask my very, very basic questions," [Cynthia Barton Rabe] said, noting that it frustrated some of the people who didn't know her. Once they got past that point, however, "it always turned out that we could come up with some terrific ideas," she said.

Read the full article here.

via jon schull