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Is Design Too Important To Be Left Only To Designers? Bruce Nussbaum lays some kindling
Posted by Allan Chochinov | 12 May 2009

The comments are gaining steam on Bruce Nussbaum's post Is Design Too Important To Be Left Only To Designers? over at BW. The post isn't provocative per se, but the thesis just might be. (My favorite comment: "Is Brain Surgery Too Important To Be Left Only To Brain Surgeons?") Here's the start from bruce:

There is huge anxiety among designers and design educators at the encroachment of business, education, health, energy, transportation and other fields into Design. The evolution of Design from an individual working intuitively to shape beautiful things into a collaborative process of discovering what can come next and making it happen is attracting people to Design for new ways to journey through these confusing and uncertain times. The failure of existing modes of delivering services to consumers, students, patients, travelers, etc., is making Design a hugely important system of reframing old problems and creating new answers. Design Strategy, for example, is new--evolving out of simple design.

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