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Posted by Mark Vanderbeeken | 4 Jun 2008
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Comments (1)
Metropolis Magazine reports on how design schools are recalibrating to teach students the principles of commerce.
"From the auto shops at Detroit's College for Creative Studies to the labs of Stanford University, design schools are grinding out students as deft at parsing balance sheets as they are at modeling foam core. In the halls of academia, design and business are at last on speaking terms. This is a dramatic shift for a profession that long operated according to what one professor calls the "over-the-wall method," whereby designers, divorced as they were from commercial doings, would figuratively toss their wares over a partition to the moneymen on the other side. Now dozens of university programs worldwide, including some 30 in the United States, have devoted themselves to breaking down that wall."
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Comments
My recent experience at the IDSA conferences have shown me that there is an overwhelming demand from design students for classes in business fundamentals. Economics is as much a constraint to be considered in good design as the physical world. Today's students understand this intuitively as do many educators. Many who "didn't get it" before have caught on.