Core77

Forbes determines the Top 40 Arab Brands (but there's no actual list to be seen, just a slideshow/java/popup widgie that doesn't blog too well).

Their method for determining the list, after the jump.

[via Agenda]

The Forbes Arabia research team started with 80 Arab brands from various industries. To be included, the brand must have been created and must be owned by an Arab company. With the help of an exclusive online survey of 1,200 consumers in Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, the Palestinian Territories, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, the United Arab Emirates and Yemen by U.K. market research firm YouGov, we were able to gauge which brands were most admired and trusted by consumers. In some cases, the lack of financial and corporate information on certain Arab companies was a problem, and those brands were left out.

We asked these four questions in the following sequence:

1. Are you familiar with the brand?
2. Is the brand of any relevance to you?
3. Do you trust the brand?
4. Would you recommend the brand?

Seventy-three companies got an affirmative on all four questions, thereby qualifying for the final ranking. We then used two measures to judge each brand and arrive at a composite score, by giving points to brands on how they ranked in the survey in terms of votes, and how well companies adapted their brand to a changing market environment by servicing their customers. We added up the points, then narrowed the list to 40.