Core77

Mark Dziersk, Core77's business practices forum moderator and longtime design evangelist, is now the Business meets Design editor for Fast Company. His first column, Design meet Business: "Business, this is...Design" is a great primer on the whole topic. Here's a taste:

Here's a visual story borrowed from a friend and colleague, the noted designer Richard Seymour. When describing the innovation process Richard asks his listeners to imagine a building being imploded, coming down through controlled explosive charges. The debris cloud that results is a metaphor for the beginning of the design process. A time in which interesting, unpredictable connections are made and where ambiguity is prevalent. Now, visualize running the film backward and making the building. A compelling analogy for the process of design. Controlled chaos leading to clear and finalized end point. Without the risk of letting go in the "debris cloud" original ideas and connections will not be made. With the understanding that the film can be run backward and with faith in the process, break through innovations can happen.

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