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Posted by Xanthe Matychak | 3 Nov 2007
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Comments (2)
Core fave Mark Dziersk lays out the social, environmental, and economic advantages that companies investing in green product design have over the rest. Here's a taste:
No longer on the fringe of anything, sustainable thinking is a unique selling proposition (USP) for many companies. A core fundamental of design thinking, developing sustainable approaches to making products, services and packages, is an imperative in this new decade. Consider the direct opposite, the phony "planned obsolesce" movement of days past, the impact it had and the seriousness with which it was taken. Sustainability in our moment is many times more important and impactful, honest and meaningful. The idea that good design is good business these days can be supported with increasing frequency by the metrics of growth and profitability.
Read the rest here.
Comments
Great bandwagon speech...from our design leader but maybe a bit too optimistic. Planned obsolescence unfortunately is not a movement of days past as mentioned by Mr. Dziersk.
It is still in it's prime and rigorously practiced by designs "hero" company, Apple.
Mr Dziersk has an uncanny habit of speaking the obvious and repackaging the voice of his peers just as the subject matter begins to hit the mainstream headlines, strangely enough he never manages to pioneer topics of follow up with design execution It's time to pull th PR bus to the side of the highway, stop talking, get out and lead by example, not talk.