Posted by Steve Portigal | 18 Apr 2006
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A report from the Stanford Graduate School of Business looks at haute cuisine for insights about breaking category boundaries to create innovation. Their observations:
- culture (i.e., music, food, art) is an area where violating categorical lines can lead to perceptions of inauthenticity
- but authenticity is about following the rules, while still being original - a balancing act
- the opposing worlds of classical and nouvelle cuisine are based in different philosophies, but as individual chefs began to borrow ideas and techniques the boundaries were lowered
- The chefs who broke boundaries had influence and were copied by others, suggesting that the leaders of a field have more flexibility in their balance between originality and sticking to the tried-and-true (while still maintaining their audience's support for being authentic)
- "Innovation corresponds with the weakening of the power of critics over time;" how palatable is the shift from the established rules - those who mediate and influence the tastes of consumers may be a powerful barrier
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