
DDI has an interesting article on McDonald's.
Design, as a strategic corporate revenue builder, is in the midst of a classic case study as applied by McDonald's Corp., Oakbrook, Ill., the world's largest restaurant chain. An estimated 7,000 U.S. restaurants will be rebuilt, relocated or refreshed as part of the far-reaching plan to upgrade its public persona with updated restaurant designs intended to boost the bottom line.
Comments
It's too bad the food makes me sick for days.
hear hear!