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Mythological branding

Posted by Jeannie Choe | 12 Dec 2006 | Comments (0)

SG posts a fun, quick read on brand as mythology...why some brands seem to thrive on a mysterious, magical story while others uphold the ol' saying, "What you see is what you get." Great examples are Wikipedia and the iPod as mythical beasts, while about.com, and the Zune are straight-shooters. "People use a Dell. They are an Apple." SG notes that the myth factor provides a spiritual connection between the user/consumer and the subject, may it be a product, service, or experience.