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Posted by Niti Bhan | 31 Dec 2005
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Comments (1)
"Intel Inside" is out. "Leap Ahead" is in. All will be revealed at the Consumer Electronics Show in Las Vegas next week, as Intel changes it's logo for the first time in 37 years. "Warm and Fuzzy" says The Taipei Times, "Intel wants to remake itself as a consumer brand". They're announcing a new chip, named Core, that will allow super small consumer machines, with longer battery life. With a name like that, they can't lose. Will Apple use the Core? The punny possibilities are only to be imagined.
Via BBC
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Comments
I guess that NOT modifying the "e" is what makes this logo work.
I still don't like how the swirl parts are resolved with the lettering.