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Posted by StuCon | 9 Jan 2006
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Comments (1)
An interesting study from IDC puts 'Product Innovation' as the #2 priority for business execs in 2006, up from #4 the year before.
The growing focus on improving product innovation makes sense, considering that it sits upstream of virtually all other business activities: shaping the business’ value proposition, defining much of the company’s differentiation, and directly impacting profitability as well as sales and marketing productivity.[via Business Innovation blog]
Comments
So they say. The reality is that most of that 'innovation' is outsourced and already made available by overseas vendors.
(Unfortunately)