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"We will be working with designers to compete in international competitions. We will be focusing on exhibitions, publications and basically raising the level of achievement of our design community," said Dr Tan.

Singapore spent SGD $9.6 million in 2005 on local events and activities, numbering over a 100 and culminating in the DesignSingapore event in November. In 2006, the plans are to move from promoting design to developing the design community. The plans include creating an iconic product, much like the iPod, to place Singapore firmly in the global design map.

News item here.