Core77

It looks as if major retailers such as Costco and Office Max are taking detailed note of Target's in-house brand success (a.k.a. the "Target effect"), as they ditch the sketchy, bland stigma of the store-brand and begin to push their own cost effective, quality assured products as legitimate competitors to famous label products. Target's winning strategy combines economical production with current design, big names, and intelligent marketing, yielding a through-the-roof demand for these "generic" goods.

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