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San Francisco's Method Products, was recently named the seventh fastest-growing private company in America by Inc. magazine. Method, with its minimalist design and trendy-looking soap bottles shaped like teardrops and bowling pins, is a familiar sight to shoppers at stores such as Target, Safeway and Office Depot.
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"Method has reoriented how people perceive these household cleaning products that they used to shove under the sink," said Hsiao-Yun Chu, an assistant professor of industrial design at San Francisco State University. "It's very sexy. It's something you can display proudly on top of your sink. It's another accessory to "cool," almost a lifestyle item rather than a cleaning item."

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