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The RecycleBank is driving incentive based recycling and here's how it works: "The RecycleBank container has a barcode that ensures your home is rewarded when you recycle. The recycling truck has a technology that identifies the barcode on your RecycleBank container. The amount your home recycles is translated into a dollar amount that you can redeem as valuable coupons to shop at participating businesses."
In short: "The more you recycle, the more you earn."
Of course, stimulating people to recycle is good but doesn't it sound a bit strange to recycle stuff in order to buy more stuff? No need for cycle traps that say: "The more you recycle, the more you buy, the more you recycle, the more you buy, the more..."
For now, go go go in creating more recycling awareness and if coupons end up at 'participating businesses' that truly care about a greener world (just like the movie) - we're moving in the right direction.
via springwise
Dutch Design Week
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1 Hour Design Challenge Winners!
Coroflot Salary Survey Results
Comments
"...but doesn't it sound a bit strange to recycle stuff in order to buy more stuff?"
No, it doesn't sound strange at all.
When you consider that most recyclable containers contain consumable goods like food and cleaning agents, it makes perfect sense that recycling those containers should reduce the cost of the next trip to the grocery store where we buy more products in the same types of containers.