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 In search of innovation
 Learning from how designers think and work
The Reflexive Generation
Posted by Mark Vanderbeeken | 23 Jun 2009

reflexive_generation.png

The Reflexive Generation: Young Professionals' Perspectives on Work, Career and Gender
London Business School's Centre for Women in Business

Organisations know they do not yet understand the needs and perspectives of Generation Y and need to know how this generation can be managed. In a time when old structures like jobs for life are breaking down or disappearing for good the individual is increasingly in charge of shaping his or her own career, skill set and financial planning. In this research we find that Generation Y are in a 'feedback loop' where their past influences their present and future experiences. The 'feedback loop' allows them to re-invent themselves. Consequently we have called them the "Reflexive Generation".

>> Download publication
>> Listen to Dr Elisabeth Kelan - Lead Researcher on Gen Y "The Reflexive Generation" project

via 50-Plus Marketing and FutureLab

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