DESIGN MIAMI 2011
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VIENNA DESIGN WEEK 2011Here is a fascinating conversation about 'Stars' in the field of design, what they are, why they exist, what's in their future - while this article is from the graphic design point of view, there's much food for thought for product designers as well. A snippet -
STEP: Will the star system go away?
MN: That's an interesting question. In my view, the biggest shift in design today is the shift from the lone genius to the creative collaborator. In the last century, high-profile designers were more like independent artists than designers, and they were hired by corporate patrons-Herbert Bayer by Walter Paepke, Paul Rand by Thomas Watson, Jr., Saul Bass by Otto Preminger. Today, significant projects are too complex to be handled by one person or a single firm, or to be managed by one person. They need the collaboration of specialists.
Look at any design history book. When you turn to the index, what you see is a list of individual designers. Let me open The History of Design by Phillip Meggs. Here we go, page 506: "Charles Dana Gibson, Bob Gill, Eric Gill, Charles Gillot, Firmin Gillot, Ralph Ginzburg, George Giusti, Milton Glaser." All individuals. It'll be interesting to see what this index looks like in 20 years. My guess is that the individual stars will share the page with the names of companies, projects, teams, trends, and concepts. The history of design will be told more with ideas than with individuals.
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