Core77

Buried in the long weekend's Sunday NYTimes is this quick and dirty piece that you might want to bookmark, print out, and stick in your clients' faces:

There is a big temptation for companies to cut their R.& D. spending, especially during bear markets. That's because such expenses immediately reduce the earnings a company can otherwise report, in return for rewards that are uncertain at best. And even if there are rewards, they surely won't materialize for several years. Such thinking is shortsighted, however, according to the professors, who focused their study on R.& D. expenditures at 69 publicly traded companies in 19 technological categories from 1977 through 2006.

Read the article here.

Thanks Lori!