Core77

Diego Rodriguez of Metacool has posted some great suggestions for Toyota to keep the Prius brand trucking by rewarding customers for active behavior that promotes in an unorthodox, but effective, manner. He lists ten, but we've plucked a few favorites:

Per the photo above, reimburse any owner who slaps an appropriately- themed custom license plate on a Prius.

...paint the roof of every Prius white. The better to bounce sun rays back and reduce the air conditioning load. Plus, white roofs are in. Critically, tell owners why the roof on their car is white (even if they paid $2,000 extra for black paint), so that they can educate their friends about the concept of albedo.

Sell the Prius as a service. If I'm a Prius Maven, I'm not buying a car -- I'm investing in a public confirmation and signal of my worldview. What if Toyota could make the entire Prius brand cradle-to-cradle by maintaining it and taking it back in a completely holistic way?

thanks christopher!