FRIEZE ART FAIR NEW YORK 2012
MILAN 2012: SALONE INTERNAZIONALE DEL MOBILE
MILAN 2012: SATELLITE EXHIBITIONS
MILAN 2012: BRERA DESIGN DISTRICT
There's no way to avoid this story, especially since we're situated right across the street from the brand new SoHo flagship store...
As Japan-based casual clothing retailer Uniqlo's credibility began to falter around 2002, drastic measures had to be taken if the company were to successfully emerge as a premier global brand. In 2005, Tadashi Yanai, founder of Fast Retailing, reclaimed his 2002 title as Uniqlo president with a clear goal of making Uniqlo the #1 casual clothing retailer in the world. Since his take-over, Uniqlo's sales in Japan have soared thanks to strategic, well-designed marketing moves. NYC has basked in the mystery of Uniqlo's US endeavors for the past few months, only to be pleasantly surprised with a nice follow through right here in SoHo. From billboards to print ads, store planning to merchandising, and of the course the clothing design itself, Uniqlo's subtle yet fresh approach may just be enough to fulfill Yanai's high expectations.
Read article at BW
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