Core77

Dev Patnaik has an excellent article over at BusinessWeek, and here's a snippet,
It's easy to infer from this that design has been over-hyped as a strategic business tool. But in fact, both Song and TED point to an underlying dynamic that companies need to understand to fully leverage the power of design. At its essence, design is most effective when it plays the role of a front end for a more comprehensive strategy and back-end system.